This paper focuses on future sustainable and responsible tourism products in the Northwest of Tunisia and the\nnon-developed, naturally and historically rich zone of the mountain of Jendouba and its 13 villages (douars). The\nlatter can be considered as a big potential for the country to move to a new era of tourism.\nThe methodology used consists of three stages: to diagnose the selected regions� potentials, then to conduct a\nbenchmarking evaluation of similar international regions according to specific factors such as positioning strategies\napplied in the latter, finally, to pinpoint the adequate strategies to be implemented in the Northwest of Tunisia.\nThe main results conclude that although Tunisia is perceived as a cheap seaside tourism destination, an in-depth\ndiagnosis of the country, which starts with a simple global observation of the Tunisian map, results on several issues\nleading to structured tourism, new types of tourists� arrivals to the country looking for alternative tourism products and\nthe impending wealth raise of the selected zones.
Loading....